Ever mentally-noting the ironically splicelicious meaning of ideation, Team BCP set about to concept-out a holiday riff on the Big City logo that could be used on the bigcitypix site as well as for e-mail holiday greeting cards.
The creativity commenced over e-mail for that oh-so-popular remote workflow.
11.20.09
George Spyros: Hey, what about turning the cross streets in the bcp logo into ribbon on a gift box? Not 3 quarters view like this, obviously…
11.21.09
Johanna Wolff Abzug: i can sort of see it, but the perspective on the buildings might make it look a little funny
what if each individual building was a gift box and then happy holidays or whatever was written in the middle?
George: That might work as long as it doesn’t get too busy. What I did when I added the green roof animation was to only have the trees on the tall left building on the upper left. So maybe only one or a handfull of buildings for design.
Another thought is to make the entire logo into a bow. So that the shape of each building is a loop in the now.
That said, taking it back to the first idea, change the color pallet of the logo to shades of red. Maybe strip off building details like windows etc. Then have the logo be the bow on top of the ribbons on a gift box that is wrapped in red ribbon. The cross streets merge and connect with the intersecting ribbons. Perhaps the gift box is done in the pseudo 3D style of one of the building which as you say already looks like a box. Use the current blue color family for the box with the red logo as the bow.
Thoughts?
geo
Sent from my iPhone
(pls pardon brevity : )
Sat, Nov 21, 2009 at 4:04 PM EST
Johanna: i’ll make some sketches and see if i can picture it then, and will send them to asap
i’m moving pretty slowly though; i am on day 2 of what seems to be shaping up to be a flu or bug of some sort
November 21, 2009 6:51:29 PM EST
Johanna: hmmmm (attachment)
And Johanna threw in some snow flakes that look promising. Explored some more in the next round of creative, but we’ll probably save that for next year…
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December 31st, 2009 at 4:45 pm
[...] generated our nifty Holiday Card with bright red ribbon and bow wrapping up a building in the Big City logo like a gift … _____________________________________________________________________________________________ [...]
December 31st, 2009 at 5:24 pm
[...] our clients, partners, team members and friends. During the holiday season, you’ll notice the bright red ribbon and bow wrapping up a building in the Big City logo as a special gift box to all our visitors. The design done by graphic designer Johanna Abzug also doubles as Holiday [...]
January 1st, 2010 at 12:15 am
[...] designer Johanna Abzug who also recently did the holiday styling for big city’s logo took on the task of cleaning up and revamping the bcp favicon. Details about the creative process [...]