Veoh and Joost have thrown in the towel as consumer sites, but Blip.tv with over 48,000 show, only 500 to 1,000 are good enough and target a valuable enough audience to be meaningful for advertisers.
Indeed, the mid-tail producer (defined as non-studio content produced expressly for the web) is now of greater importance for YouTube as some of TV’s most valuable real estate is locked up exclusively with Hulu, and cable networks are increasingly looking to paid solutions like “TV Everywhere” as their preferred model on the web.
AdAge: Blip.tv Brings Programs to YouTube, Ads to ‘Channel Awesome’