Big City Pictures Holiday Logo Design Part 2: More Ideation

The creative dialogue continues via remote workflow…

November 21, 2009 8:47:05 PM EST
George Spyros: Lessened the opacity for everything but the hero building. I like that this building has the windows since this really sells it as the idea of an entire building being wrapped in a bow. Opacities of various other elements of the logo can be of different values should needs be (the type, the cross streets, etc.)

VERSION 1

VERSION 2

For the snowflake, I just used the magic wand in photoshop to pull out the solid colors to make it a “white” treatment. I’m sure you could do it better in Illustrator. And opacity can be lessened which I did not do here. Blues can be less deep and more power blue.

snowflake 1

snowflake 2:
logo dimensions can be stretched and altered to achieve more of a snowflake. Building details can be removed (windows etc.) which I have not done here.

snowflake 3
with type removed and tightening up of the cross streets as we are going to do for the bcp icon / favicon

Okay, final annoying thing, white background is good for holiday card, but for on-site graphics as a secondary priority will have to be against black… so that could be a pain. For now, the card on white is all we care about.

Sat, Nov 21, 2009 at 9:22 PM

George: Here’s a sketch for the on-site. Couple of things: one, the hand-drawn doodle look might be the way to go with the bows here and on the holiday card rather than trying to do a fully illustrated bow as it were. Here, there is a specific amount of space available to snuggle in the Happy Holidays type. To get more room, we will need to shrink down the logo size, but keep the same aspect ratio (251 x 163) of the logo.gif attached here. The reason being, we just literally upload the holiday version of the logo and overwrite the current one.

November 22, 2009 4:14:52 PM EST

Johanna: maybe the happy holidays should just be saved for the card, and the site should just have the bow? it looks pretty squeezed in there. i’ll send 2 versions fairly soon

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