Big City Pictures Holiday Logo Design Part 3: Round One

Posted on: Sunday, November 22nd, 2009
Comments: 0

The creative dialogue continues via remote workflow…

And now for the first pass at the creatives.

Sun, Nov 22, 2009 at 4:14 PM
Johanna Wolff Abzug: the bow could probably be finessed a bit more

November 22, 2009 8:15:47 PM EST

George Spyros: I agree with you that perhaps we don’t need “Happy Holidays” on the site. The “doodle” should speak for itself.

What you just sent me has the ribbon on the 2nd building from the left, not the third which is the way to go I think — there’s more room since it’s wider and has the windows to really say building. Also, not that we’re using the “Happy Holidays” type on the site, but what you sent had the type way too big and the red I think is too bright. My thought is 1) type cannot overtake the BCP type and 2) more crimson than red.

My input would be:
– it’s more about ribbon than bow: that it is a building turned into a gift box. end of story.
– think of it as a doodle
– think of it having a hand-done element to it and not a slick, shiny ribbon. It should have personality and life.

Here are some tear sheets, and also check out
http://www.istockphoto.com/file_closeup/celebrations-holidays/birthdays/5084713-hand-drawn-holiday-presents.php?id=5084713

hand drawnish:

_____________________________________________________________________________________________

2D iconic:

_____________________________________________________________________________________________

cartoon, doodle:

_____________________________________________________________________________________________
thanks!
George

November 22, 2009 10:46:00 PM EST
Johanna: Any of these bows work?

GO TO ROUND 2 >

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