Big City Pictures Holiday Logo Design Part 5: Round Three

November 24, 2009 1:00:32 PM EST

Johanna Wolff Abzug: i have attached another bow!

so holiday card = on white, buildings low opacity except for gift building, and a happy holidays that doesnt compete with bcp type?

November 24, 2009 3:08:06 PM EST

George Spyros okay, great. I posted that to the site. Please generate a logo.gif file from your original as I just busted one out form the jpeg you sent.

right on the card. I lessened the opacity for the entire logo except for the hero building, but please take a look at:  the opacity levels, perhaps the type should remain brighter of at full opacity. For Happy Holidays I like it on the lower right where I roughed it in. Here’s my thinking: I see the bow, oh it’s a building that’s tied in a bow; cute; hey this is Big City Pictures, my eye is completing its diagonal scan reading from upper left to lower right and I see myself being wished Happy Holidays.

November 24, 2009 8:25:23 PM EST

Johanna: have attached 4 screenshots and 1 gif version of site logo

what do you think for placement/composition?

also what kind of type did you have in mind for the card — what i have here is just my handwriting; most script fonts to me can be boring because htey repeat too obviously. i like bello pro on your site but it may be too heavy for this.

November 25, 2009 5:02:07 PM EST

George: Hey there — so I don’t think we need Happy Holidays. Will be in body of the email. I think change stroke to same color as the ribbon and put it where black stroke is now at 550 wide. So only one stroke. Or make outer stroke the the same light blue (DAE9F1) as the background to text below? Double stroke in crimson? Or just use dark blue (007EA2) for all strokes? Or medium blue (6BACC9)?

Anyhoo, resize comp accordingly for bottom bounding since bottom Happy Holiday text is now gone in postcard. Generate a file I can upload at proper dimensions to mail chimp.

Here’s a preview with the mock-up I made from from your file:

November 25, 2009 5:47:45 PM EST

Johanna: i like a dark blue stroke!

have attached a gif and jpg at 550 wide

ps. i got invited to google wave and i’m gonna send you an invite because i think it could be helpful for working!

Mon, Nov 30, 2009 at 12:54 PM

George: Yeah, I heard some cool things about Wave. thanks.

Hey, I found this and thought it was a good reference for the type of line. Ryan Hughes refers to this as “ligne claire” at about 13 minutes into the video:

http://www.bigcitypix.com/bcp9

also for some context, but this is too original cartoony; I think Ryan is talking more about the lines formed by the shapes of color.

http://en.wikipedia.org/wiki/Ligne_claire

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