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Online Newspaper Formula for Success – Eric Gertler on HuffPo

Posted on: Thursday, April 23rd, 2009
Comments: 0

The most valuable asset a newspaper has is not the content, but rather its brand. To be profitable and relevant, newspapers need to do more to leverage their brand and their recognition in the local marketplace.

Online editors should position their newspaper sites as the essential starting point for reader needs in the local community, guiding users in their daily lives in much the same way that newspaper editors traditionally chose the most interesting stories in print to appeal to readers. To serve as the ultimate community portals, newspaper sites need to aggregate all local listings, control the local dialogue, let users create their own community pages, and add user generated content and local reviews. Local information and community still matter even in the 21st century, which is why the brands of city newspapers remain valuable.

Eric Gertler: Time to Take the “News” and “Paper” Out of Newspapers

 Online Newspaper Formula for Success   Eric Gertler on HuffPo

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iPhone 4 Unlock: Carrier AT&T Unchained by Canadian, First-ever (Video)

iPhone 4 Unlock: Carrier AT&T Unchained by Canadian, First-ever (Video)

Mission accomplished: the first-ever and only American iPhone 4 has been unlocked from its carrier which would be AT&T. A wily Canadian got his hands on the mobile device and after a long night of work shows off his functioning iPhone 4 in the video above.

Consumer Reports Pans iPhone 4 Antenna Glitch: Paul Reynolds on CNN (Video)

Consumer Reports Pans iPhone 4 Antenna Glitch: Paul Reynolds on CNN (Video)

Consumer Reports says it is unable to recommend the iPhone 4 until Apple fixes antenna problems. Although Consumer Reports isn’t making a specific recommendation, say Paul Reynolds, you can try using duct tape to cover the lower left hand side of the iPhone 4 to avoid the “death grip” and lose signal strength.

Apple iPhone4 Antenna Problem Fix: Duct Tape Consumer Reports Says (Video)

Apple iPhone4 Antenna Problem Fix: Duct Tape Consumer Reports Says (Video)

Having reception trouble with the iPhone 4? Consumer Reports says the easiest fix for the death grip antenna glitch may be a sliver of duct tape. CNN.com’s tech reporter John Sutter also says you can get yourself an iPhone bumper that goes around the outside edge of the device. Perhaps instead of the silver duct tape, some black gaffer’s tape might prove to be a more elegant option?

iPhone 4 FaceTime Commercials: Are Apple’s TV Ads “Heartbreaking?” (Video)

iPhone 4 FaceTime Commercials: Are Apple’s TV Ads “Heartbreaking?” (Video)

First there was the 1-minute wordless Apple FaceTime spot set to Louis Armstrong music featuring the intimate moments in family life which can now be shared over distances thanks to this new iOS4 technology. Fortune online is calling Apple’s new commercials for FaceTime “heartbreaking.” Spolier warning: nobody gets any bad news. As a matter of fact, in two out of the four spots, the characters in fact receive good news. In the other two, things are bittersweet at worst and basically all the ads have happy endings. We think the emotional term the business-minded folks over at fortune were looking for was “heart-warming.” Hey, it’s July — it must have been the heat (wave) going to their heads. Perhaps, Philip Elmer-DeWitt, no matter how good is his depth of knowledge of Apple, is thinking of this heartbreaking iPhone 4 FaceTime ad.

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